Med-Ed offers continuing education seminars for nurses through online seminars, self-directed e-learning courses, and hospital consultations. I created a set of characters for their brand and then illustrated them interacting with each other. Stock imagery can oftentimes be perceived as overused in the medical industry, especially for marketing. Illustrating a set of characters adds excitement and makes the MED-ED brand stand out from their competitors. Their clients start to invest in these characters and enjoy seeing the journeys each will take over time.