NATURE’S PATH ANNUAL REPORT

 
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ELLA’S KIDS, NATURAL SOAP

Ella’s Kids is a family owned and operated company that provides high quality all natural, herbal, children & baby soaps for sensitive skin. Ella’s journey into the soap making business began when she discovered her children had developed a chemical sensitivity to the harsh ingredients used in most commercial soaps. Ella’s Kids products are sustainable, EWG approved, cruelty-free, and 100% vegan. You could say, we value the beauty of natural.

We recently partnered with Endangered Species Global and are pleased to announce our involvement towards a better future for threatened wildlife. Sustainability is priority for us.

**Brand creation and logo exploration. Illustrations by: Beatrix Potter

 
 

Logo Variation 1

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Logo Variation 2

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ADVERTISEMENT CAMPAIGN

 
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TELEVISION ADVERTISEMENTS

 
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UNDER ONE ROOF

Under One Roof is an assisted living & children’s center in Norwalk, CT.

Under One Roof is a non-profit organization that addresses urgent needs facing families today. They provide services for living and learning for elderly individuals and pre-school children. The children are exposed to wisdom and traditions, and the elderly stay active.

 
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STATION 58 BRANDING

Station 58 is a railroad inspired restaurant serving American eclectic cuisine. Colorado’s rich history dating back to the 1950’s, and surrounding mountain scenery, created a vision for an elegant new restaurant. A man named Robert W. Richardson decided to hold onto a piece of railroad history by opening a museum, known as the Colorado Railroad Museum. Restaurant goers can visit the museum after an unforgettable meal at Station 58 restaurant & bar.

You’ll be planning your next visit before the check arrives!

**Brand creation and logo exploration.

 
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Using the interiors as color inspiration, I wanted to give the restaurant a tailored look meets timeless atmosphere.

 
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The clocks hands are stopped at 5 & 8, which gives an indication of the restaurant’s timeless appeal.

 
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Serenitea Identity Branding

 

Serenitea strives to blend healthy, flavorful and soothing teas. Our tea helps restore balance within mind and body through the use of powerful herbal combinations. Are you someone who enjoys a cup of hot tea & needs to restore the calm in your life? We’ve got you.

Try Serenitea, ahh… what a feeling!

**Brand creation and logo exploration.

 
 

Option 1

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Option 2

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Option 3

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ALASKAN INUIT INFOGRAPHIC

 
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DOG STAR RESCUE

Dog Star Rescue is a non-profit organization started by a group of dog lovers. They are currently located in Canton, CT. Dog Star works closely with shelters in the New England area, but also work with shelters in the South.

The name Dog Star comes from the star Sirius, and its prominence constellation, Canis Major (Greater Dog). Dog Star strives to guide dogs to a safe passage from rescue, rehabilitation, to a loving family. All of Dog Star’s volunteers feel passionately about helping rescued dogs find their way to an enriched life of health and happiness.

For more information about Dog Star Rescue, click here.

 
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The Civic Design Team gets to work painting the mural.

 
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The mural is finally done, after months of hard work & dedication!

 
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PAPERIE CARD COMPANY

The Paperie Card Co. came from the vision of providing hand illustrated, environmentally-friendly, holiday & seasonal cards. Paperie Card Co. works closely with skilled illustrators to create unique and endearing designs. What a perfect way to celebrate any special occasion!

**Brand creation and logo exploration. Illustrations and hand-drawn typeography by me.

 
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MED-ED Illustrations

 Med-Ed offers continuing education seminars for nurses through online seminars, self-directed e-learning courses, and hospital consultations. I created a set of characters for their brand and then illustrated them interacting with each other. Stock imagery can oftentimes be perceived as overused in the medical industry, especially for marketing. Illustrating a set of characters adds excitement and makes the MED-ED brand stand out from their competitors. Their clients start to invest in these characters and enjoy seeing the journeys each will take over time.

 
 
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 MOINS EST PLUS

These set of icons are inspired by French fashion and minimal design. The icons are created for a beauty product brand using very minimal / clean ingredients. This brand would be targeted towards active individuals using minimal products and care about wellness. Moins est plus = Less is more.

 
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Nurses week campaign

This campaign created for nurses week was energetic, colorful, and eye-catching. This campaign is evocative of 70’s graphic design while bringing this into the present day with rich colors that are designed to pop off the screen and grab attention quickly & effectively. The campaign had a 36% increase in year over year sales.

 
 
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MED-ED Memorial day sale

MED-ED wanted to revamp their promo to boost their sales for the month of July. This promo boosted sales by 51% in year over year sales and the design was well received by customers. Graphics below include social media, email campaigns, and web banners.

 
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MED-ED 4th Sale

MED-ED wanted to revamp their promo to boost their sales by 43% in year over year sales. Graphics below include social media, email campaigns, and web banners.

 
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NOVANT HEALTH

Novant Health brochures created for opioid abuse awareness. The brochures are within brand standards and use slightly different layouts.

These brochures are currently in progress. This is the chosen design style.

 
 
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